Publishing a website is an important step, but it does not guarantee visibility in search. Google needs to access the pages and understand the content. Visitors need to recognise quickly whether your offer matches their needs.
Use your customers’ words
Think about what someone types when looking for your service. Often it is a service name, a location or a specific question. Write for people who do not already know your business.
If you build kitchens, explain the process of ordering a fitted kitchen. State the areas you actually serve rather than listing places where you do not work.
Give every page a clear purpose
A page title should describe its content. An introduction should explain the service and its audience. Subheadings can answer common questions and separate the process, options and contact details.
A meta description summarises a page for search engines, but Google may choose a different passage for the displayed snippet. A description does not replace useful content. Google does not use the meta keywords tag for ranking.
Build sound technical foundations
Main pages should be accessible through actual links and should not be blocked from indexing. A sitemap helps describe the available pages; a canonical tag indicates a preferred address for the content.
Croatian and English versions should have separate URLs and appropriate language annotations. Optimise images and describe them when they carry useful information. Check the website on a phone too.
Keep answering useful questions
A blog is useful when it addresses real customer questions. Write about choosing a service, preparing for a project or looking after a product. Link articles to relevant services and update information when it changes.
Nobody can honestly guarantee a first-place ranking. Results depend on content, competition and many other factors. We include foundations in our website work and agree on the scope in the quote.
Sources: Google’s SEO starter guide and supported meta tags.
